What is the most popular in rural advertising?

The promotional strategy used should be simple and easy to understand, considering the fact that the level of literacy is not much in the rural areas; therefore, advertisements in newspapers are not recommended, whereas radio, television and cinema advertisements are highly recommended.

What is the scope of rural marketing in India?

Market Growth Rate Higher than Urban: As per the survey made by NCAER the growth rate of FMCG market and durables market is higher in rural areas. The rural market share is more than 50\% for products like body talcum powder, toilet soaps cooking oil, hair oil etc.

What are the main difficulties in rural marketing in India?

Problems in Rural Marketing in India– Main Problems: Lack of Proper Communication, Low Literacy Level, Distribution Problems, Seasonal Demand and a Few Others. 9. Low per capita income, 10.

How do I tap into rural market?

Steps in Rural Market Products

1. Step #1. Developing an appropriate distribution channel.
2. Step #2. Identify Prospective Clients.
3. Step #3. Gain Trust.
4. Step #4. Developing Rural Marketing Strategies.
5. Step #5. Approach the locals.
6. Step #6. Connect with Channel Partners.
7. Step #7. Identify Key Areas.
8. Step #8.

How do you attract rural customers?

Rural Marketing – Promotion Strategies

1. Personal Selling in Rural Region.
2. Push-up Sales Promotion.
3. Free Distribution of Samples.
4. With-pack Premiums.
5. Price-off Premiums.
6. Money Refund Premiums.
7. Exchange Premiums.
8. Interactive Games.

What is the future of rural marketing?

“The Indian rural market has gone beyond consumer products and agri-input marketing. Total rural income, which is now at around $572 billion, is estimated to reach $1.8 trillion by 2020-21,” Dr. Roy added. He further said that India’s retail FMCG market could grow from $10 billion presently to $100 billion by 2024-25.

What are the types of rural channels?

Types of Distribution Channels – 4 Important Types: Direct Sale, Sale through Retailer, Wholesaler, Agent

• Direct Sale: This is the simplest form of distribution channel which involves the manufacturer and the consumers.
• Sale through Retailer:
• Sale through Wholesaler:
• Sale through Agent:

What is the main source of income in rural areas?

Non-farm activities, not agriculture, generated more than two-thirds of the income in rural areas.

What is the most important role of haats in villages?

Haats are the oldest marketing channel of India. They continue to play a vital role in the rural economy these markets provides people an opportunity not only to purchase consumer goods, but also to sell surplus agricultural and allied products. Sellers sell in one haat on one day and move to another on the next day.

What is rural marketing in India?

Rural Marketing in India: Definition and Features of Rural Marketing! Rural marketing is now a two-way marketing process. There is inflow of products into rural markets for production or consumption and there is also outflow of products to urban areas.

Does HUL have a special marketing strategy for rural marketing?

In this context, a special marketing strategy, namely, rural marketing has emerged. This paper is an attempt to find out the various initiatives taken by HUL to reach the rural consumer. Hindustan Unilever is the pioneer and largest player in India’s FMCG market.

Why invest in rural India?

The Indian rural markets provide abundant opportunities for organizations to enter and operate profitably. The large population base of rural India enables the companies to earn a reasonable amount of revenue.

How important are rural markets for marketers?

In today’s competitive scenario, the rural markets are as vital as the urban markets for marketers.