What is a good affinity score on Facebook?

What is a good affinity score on Facebook?

As a general rule of thumb, I like pages that have an affinity score of 100x and above. An affinity score of 100x means that your seed audience is 100 times more likely to like this page than everyone else on Facebook.

What is a good affinity score?

Could you explain the different tiers of score of what this would mean for an ecommerce marketer?

Affinity score Product fit
70\% to 100\% Highest level of confidence
40\% to 69\% Strong confidence
10\% to 38\% Some confidence
1\% to 9\% Low confidence

How is affinity score calculated?

Affinity Scores are calculated for each attribute value, summing up the total engagement for each value, while favoring recent interactions and preference indicators by giving more weight to real-time activities and high-intent engagement types.

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What is affinity audience Facebook?

Facebook defines “relevance” as: The Pages that are the most likely to be relevant to your audiences based on affinity, Page size, and the number of people in your audience who already like that Page. While they define “affinity” as: How likely your audience is to like a given page compared to everyone on Facebook.

How do I increase EdgeRank on Facebook?

7 Tips to Improve Your Edgerank

  1. Get More Likes on Your Facebook Page (Helps Affinity)
  2. Post Great Content (Helps Affinity & Weight)
  3. Encourage & Respond to FB Messages (Helps Affinity)
  4. Post Visually Appealing Content (Helps Weight)
  5. Post Questions & Fill-in-the-blanks (Helps Weight)

When did Facebook stop using EdgeRank?

As of 2011, Facebook has stopped using the EdgeRank system and uses a machine learning algorithm that, as of 2013, takes more than 100,000 factors into account.

What is social Affinity Index?

The affinity index is a measure of the relationship between users who Tweet about a programme and the brands or brand categories they are more likely to engage with. The higher the affinity score, the stronger the association between the viewers of the programme and the brand.

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What is an affinity partner?

From Wikipedia, the free encyclopedia. Affinity marketing is a concept that consists of a partnership between a company (supplier) and an organization that gathers persons sharing the same interests to bring a greater consumer base to their service, product or opinion. This partnership is known as an affinity group.

How is audience affinity calculated?

When calculating the affinity index, the values taken into account are expressed in percentages (target group reach in percentage is divided by the reference group reach in percentage), and then the result is multiplied by 100.

What is affinity based targeting?

Affinity: Reach users based on what they’re passionate about and their habits and interests. Detailed Demographics: Reach users based on long-term life facts. In-market: Reach users based on their recent purchase intent. Your data segments: Reach users that have interacted with your business.

How does Facebook calculate affinity?

Facebook calculates affinity score by looking at explicit actions that users take, and factoring in 1) the strength of the action, 2) how close the person who took the action was to you, and 3) how long ago they took the action. Explicit actions include clicking, liking, commenting, tagging, sharing, and friending.

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What is an example of an affinity score?

Answer Wiki. Affinity Score means how “connected” a particular user is to the Edge. For example, I’m friends with my brother on Facebook. In addition, I write frequently on his wall, and we have fifty mutual friends.

What does affaffinity score mean?

Affinity Score means how “connected” a particular user is to the Edge. For example, I’m friends with my brother on Facebook. In addition, I write frequently on his wall, and we have fifty mutual friends.

Is there an EdgeRank score for each Facebook fan?

The reason that it’s not possible for such an individual Edgerank score to exist is put very well by Jeff Widman, one of the top Facebook experts I know: “there is no “general EdgeRank score” because each fan has a different affinity score with the page.”