Why is the Gillette advert bad?

A Gillette advert which references bullying, the #MeToo movement and toxic masculinity has split opinion online. The razor company’s short film, called Believe, plays on their famous slogan “The best a man can get”, replacing it with “The best men can be”. The company says it wants men to hold each other “accountable”.

How much money did Gillette lose from ad?

CORRECTION: The Washington Examiner has updated this story to remove the suggestion that Gillette lost $8 billion due to its #MeToo-inspired advertising campaign.

Who was behind the Gillette ad?

Carolyn Tastad helps some of these ads get made. As the group president of P&G’s $30 billion North American business, Tastad oversees some of the world’s largest brands with ads exploring gender equality, and her role includes shaping the marketing direction these brands take.

Who is the guy in the Gillette ad?

The video features an actor, who I was sure I’d seen in some television show, movie, or ad before, with an already shaven head, shaving his face in front of the mirror. We now know that the man’s name is Alex Montagnani and he’s an actor and professional MMA fighter.

What’s the best a man can get?

On January 13, Gillette released a new ad that takes the company’s 30-year-old slogan, “The Best a Man Can Get,” and turns it into an introspective reflection on toxic masculinity very much of this cultural moment.

Who is the face of Gillette?

Update: The man starring in this Gillette advert is the British actor and MMA fighter Alex Montagnani.

Who is Gillette’s biggest competitor?

Top Competitors of Gillette

• Energizer Holdings. 7,500. $2 Billion.
• Edgewell Personal Care. 5,800. $1 Billion.
• Bidco Africa. 1,769. $848 Million.
• Colgate-Palmolive. 34,200. $16 Billion.
• Spectrum Brands. 13,000. $3 Billion.
• Kao Group. 8,112. $2 Billion.
• Beiersdorf. 20,306. $8 Billion.
• Unilever. 149,000. $61 Billion.