Q&A

Why has my Instagram reach suddenly dropped?

Why has my Instagram reach suddenly dropped?

If your Instagram engagement has suddenly dropped down, it’s probably because of the new algorithm update. There is nothing you can do about it, so you have to give the algorithm some time to adapt itself to everything.

Has the Instagram algorithm change 2021?

Recently, Instagram has introduced lots of improvements within the IG algorithm. It continues to curate and organize its feed to provide more relevant content to its users. The head of Instagram, Adam Mosseri, shared his two cents on how the Instagram algorithm works by publishing a blog post on June 8, 2021.

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Why is my Instagram 2021 reach so low?

There are a few possible reasons for this: they either have more time or they care more about the content they post. Most often, it’s both. Micro-influencers haven’t reached thousands of hundreds of followers yet, so they’re less famous, which leaves them with more free time to create better and more relatable content.

Why is my Instagram algorithm so bad?

Frequency of use: If you have followers who open their feeds 12 times a day, they’re more likely to see your post than people who check Instagram twice a day. People who don’t open the app frequently end up with a backlog of content built up, and therefore rely more heavily on the algorithm to select what they see.

Did Instagram change their algorithm?

Instagram has changed its algorithm a couple of times over the last few years. It moved from its purely chronological feed in 2016, with an effort to best-guess the preferences of each of its users. The new Instagram algorithm displays photos and videos in a more chronological order than it was after the 2016 changes.

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When did the Instagram algorithm change?

2016
Instagram has changed its algorithm a couple of times over the last few years. It moved from its purely chronological feed in 2016, with an effort to best-guess the preferences of each of its users.

Should I post everyday Instagram?

It is generally recommended to post to your Instagram feed 2-3 times per week, and no more than 1x per day. Stories can be posted more frequently.

How does the Instagram algorithm work in 2021?

How the Instagram algorithm works in 2021. The Instagram algorithm decides which content gets seen. Every single time a person opens the app, the algorithm instantly combs through all available content, and decides: In which order Stories, Live videos, Reels and IGTV videos show up, in the feed, and their respective tabs, etc.

Does Instagram’s algorithm change to a ranked feed increase followers?

The Instagram creators account reports that “since switching to a ranked feed, the average post is now seen by 50\% more followers than it did with the chronological model.” The Instagram algorithm change to a ranked feed is a win-win.

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How do I get more followers on Instagram Stories?

Knowing this, you’ll want to consistently post Stories to reach people as they open their Instagram account. The algorithm for video content like Reels and IGTV is similar to the algorithm for the Instagram feed. Your content shows to people who interact with your account the most.

Does the Instagram algorithm prioritize carousel posts?

While the Instagram algorithm doesn’t explicitly prioritize carousels, posts that earn more engagement are rewarded with more reach. Carousel posts make up 17\% of feed posts, and according to Hootsuite’s own research they pull 3x the engagement and 1.4x the reach of other post types.