Why does English newspaper in India command higher advertising rates as compared to Hindi or vernacular language newspaper?

This is primarily due to plateauing in readership of English newspapers, which do not want to expand beyond urban areas . “The advertising growth rates of Hindi and vernacular segments are also expected to be higher than that of English,” said Jehil Thakkar , head of media and entertainment at KPMG.

What is the difference between English newspaper and language newspaper?

As the name indicates, English newspapers are published in English language. They are mainly published from big cities and towns. Whereas language newspapers are published in different Indian languages. Unlike the english papers, these are available even in the interior villages of the country.

What language do newspapers have the highest circulation?

In India Hindi is the largest circulation paper followed by English and Urdu.

Why is newspaper so popular in India?

Newspapers continue to grow for several reasons, the biggest being rising literacy (74 per cent currently), the primacy of the written word and home delivery. One copy of a newspaper is read by anywhere between 2 and 11 people in India. Readership, therefore, is a better measure of reach.

What are the reasons for newspaper boom in India?

The reason for this is the fact that newspapers in India are made from recycled newsprint, which means that the paper you read, and sell to the scrap dealer eventually makes it way to the paper mills where it is recycled.

What is language newspaper?

Language newspapers or regional newspapers are those published in different languages spoken within the country. In India, language papers are published in more than 100 languages. But the main papers are published in 16 languages. They vary from English papers in style, presentation and approach.

What are the reasons for the growth of Indian language newspaper?

Increased literacy is one reason for the rise in newspaper readership in India – not just in English language titles but in regional languages. Almost one-third of India’s 579 million literate population is said to read a newspaper now, according to KPMG analysis.

What is the difference between Hindi and English?

Hindi is highly phonetic; i.e. the pronunciation of new words can be reliably predicted from their written form. This is in strong contrast to English, with the result that Hindi learners may struggle with English spelling. Conversely, they may mispronounce words that they first encounter in writing.

Why do Hindi learners struggle with English spelling?

This is in strong contrast to English, with the result that Hindi learners may struggle with English spelling. Conversely, they may mispronounce words that they first encounter in writing. Phonology: In comparison with English Hindi has approximately half as many vowels and twice as many consonants. This leads to several problems of pronunciation.

Why is it so hard to learn Hindi in English?

English, of course, is prevalent in India, and for this reason Hindi learners may well be extremely fluent. Nevertheless, native-English speakers often have difficulties understanding them because of the combination of the pronunciation problems listed above and the use of Hindi intonation patterns.

Is there any interference between Hindi and English grammar?

There does not seem to be undue interference between the two languages in these areas. However, in common with most learners of English, Hindi native-speakers have problems with the correct choice of the English preposition itself. Mistakes such as They were sitting on (at) the table are typical.