Why are shampoo sachets popular in India?

The revolution had a high significance in Indian history as it enabled poor rural consumers to buy expensive brands of daily consumables like soaps, shampoos, etc. in small pouches at affordable prices. It has now become a prominent part of retail packaging.

How many people use shampoo in India?

The average per-capita consumption of shampoo in India is very low at approximately 13 ml and many people in rural India still use toilet soaps. People still perceive shampoo as high end product in the rural areas….The evolving Indian hair care industry.

How many shampoos are there in India?

Shampoo Price List in India on 4th December 2021

Who introduced sachets in India?

Chinni Krishnan
CK Raj Kumar, 68, the man who pioneered the concept of sachets in India and revolutionised the fast-moving consumer goods market, passed away here on Wednesday. Raj Kumar, who was a doctor by profession, quit his promising career to take over the family business after the sudden demise of his father Chinni Krishnan.

How much shampoo is sold every year?

In 2016, over 548 million units of shampoo were sold in the United States.

How much shampoo is used per year?

To stand out on crowded shelves, companies design elaborate bottles and tubes; the average person uses 11 bottles of shower gel and 10 bottles of shampoo a year. The majority of these products are packaged in plastic, contributing to the 300 million tons produced each year.

Who found sachets?

For the first time, late Chinni Krishnan, who invented the sachet, was conferred with an award for his invention.

Which company started the sachet strategy in shampoos?

The Chik shampoo story is said to be a popular case study in management schools across the world today. India’s first shampoo to be launched in sachet form was thought up in Puducherry by CK Ranganathan, one of the sons of an agriculturist and small-scale pharmaceutical packaging entrepreneur named Chinni Krishnan.

Who buys the most shampoo?

Monthly or more frequent purchase of shampoo and conditioner is highest amongst females (62\%) and those aged 45-64, where two thirds (66\%) claim to purchase with this frequency. Purchase is least frequent amongst males (52\%), but they still have relatively high monthly or more frequent purchase levels.

Why is Shampoo sold through single use sachets in India?

In fact, 95\% of Indian shampoo sales are through single use sachets. What it means is that it is much easier to sell 50 sachets than 1 bottle. Quick turnover means lower costs. Sachets are primarily sold through smaller retailers who again run with lower margins and overheads.

What is the penetration level of shampoos in rural India?

Southern India is predominantly a sachet market, as opposed to North India where bottles are more popular. The penetration level of shampoos in rural India is estimated at 32\% (2005). Sachets make upto 40\% of the total shampoo sales in the country.HUL dominates the market with 47\% market share, followed by P&G at 23\%.

Why do Indian women use so many shampoos?

This is mainly attributed to hair length of Indian women. Since Indians also regularly oil their hair, their shampoo consumption increases proportionally. Southern India is predominantly a sachet market, as opposed to North India where bottles are more popular. The penetration level of shampoos in rural India is estimated at 32\% (2005).

What is the market share of HLL shampoo in South India?

Today HLL has a 63 \% market share in the shampoo market In South India, Clinic Plus and Clinic All Clear put together have a market share of about 70 \% The top Shampoo brands Normal Shampoo’s o Clinic Plus o Sunsilk o Chik Herbal Shampoos o Ayush o Dabur Vatika o Nyle