What is the difference between category management and product management?

A products managers “own” a product, the ins and out of a product, like size, shape, what’s in it, what’s out of it, price, branding/ look of it/marketing strategy. A category manager whereas takes the product and sells it.

What is meant by category management?

Category management is the process of bundling like products into a singular category, or business unit, and then addressing procurement, merchandising, sales, and other retail efforts on the category as a whole.

Is Category Manager and product Manager same?

What are the 3 types of category management?

1. Category management is the most evolved procurement strategy of the three common approaches (tactical purchasing, strategic sourcing and category management). The simplest form of procurement is at the tactical purchasing stage — executing orders (three bids and a buy).

What is category management in CPG?

Category Management is the primary platform from which CPG brand owners interact with retailers. Category Management provides the language, process framework, and metrics for communicating all strategic and tactical recommendations to the retailer.

What is category management example?

Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of grocery categories might be: tinned fish.

What is the salary of category manager?

The national average salary for a Category Manager is ₹12,78,422 in India. Filter by location to see Category Manager salaries in your area. Salary estimates are based on 576 salaries submitted anonymously to Glassdoor by Category Manager employees.

What’s the difference between a product manager and a Category Manager?

From what I understand, products managers “own” a product, the ins and out of a product, like size, shape, what’s in it, what’s out of it, price, branding/look of it/marketing strategy. A category manager takes the product and sells it! Like how’s it gets into a shelf, the logistics, how it’ll look on the shelf next to everything else.

What is category Management in organizational sourcing?

Organizations can use the United Nations Standard Products and Services Code to group categories or it can develop its own homegrown models. Category management is not to be confused with strategic sourcing, although category management evolved from the overall strategic sourcing approach.

What is the role of the category manager?

The category manager (catman) spends money from the Marketing Expenses Account to sell the products of the assigned category. The catman is the main contact for the local issues (vendors relations, RFQ participation, advertising campaigns, stock allocation, product placement)

What is category Management in procurement?

Procurement can efficiently manage spend and continue to achieve cost savings through the adoption of category management, which is the process of categorizing goods and services and then managing these categories as “business units” to achieve improved outcomes in the most effective and efficient way.