What is Samsung sub-brand?

Its products are marketed under brand names such as JBL, Infinity, Mark Levinson, and Harman/Kardon. AdGear. In June 2016, Samsung bought AdGear, a leading digital advertising technology company that provides software and services to multiple channels in the advertising and marketing industry.

How many brands does Samsung have?

Samsung comprises around 80 companies. Its activities include construction, consumer electronics, financial services, shipbuilding and medical services.

Are LG and Samsung made by the same company?

LG and Samsung are large-scale electronics manufacturers headquartered in South Korea. Televisions are a core part of both their businesses, and both brands have built up solid reputations in the UK, US and beyond. In North America, for example, LG and Samsung grew their combined TV market share to over 60\% in 2019.

Is iPhone a sub-brand?

Two of the biggest brands which employ a sub-brand architecture are Microsoft and Apple. However, the Apple brand architecture differs from the masterbrand strategy by having unique trademarked names for its offerings, for example iPhone, iPad, Macbook and iTunes.

Is JBL owned by Samsung?

Samsung buys JBL parent in its biggest-ever acquisition. South Korean electronics major Samsung on Friday completed its biggest-ever acquisition by buying US-based auto and audio product maker Harman for $8 billion in an all-cash deal. Harman is the parent company of brands like JBL, Lexicon, AKG and Mark Levinson.

Is JBL under Samsung?

JBL is an American company that manufactures audio equipment, including loudspeakers and headphones. JBL is owned by Harman International Industries, a subsidiary of Samsung Electronics.

Who own Samsung now?

Samsung Group
Samsung Electronics/Parent organizations

Why do companies create sub brands?

A sub-brand allows a company to move into a new category of products, claim a new niche, or target a new audience—you can customize your products to meet the needs of a specific set of consumers and launch your company into a new market.

Who owns Samsung now?

What is the Samsung Galaxy sub-brand?

The Samsung Galaxy sub-brand denotes any on-the-go tech product: tablets, smartphones, watches, and Bluetooth earbuds. Everything they make that competes with Apple. The Galaxy brand is working for them. Samsung is the number one smartphone manufacturer by market share. Toyota is breaking my heart with the management of its Prius sub-brand.

What is Samsung’s brand architecture?

Samsung is a wide brand, meaning it has it’s the Samsung logo gets stamped on a variety of products from laptops to washing machines. It is essential for such a brand that large to have sub-brands in its brand architecture. Brand managers need to help customers delineate the product line and implicitly understand the nature of the product.

What is the branding strategy of Samsung?

Samsung set up its branding strategy by Chairman Kun Lee who planned to originate universal program to make Samsung to be an international brand in 1996. For increasing its brand awareness in the world, Samsung paid budget to the investment in marketing and branding and it’s about US 3 billion. (Business Week,2006)

What are sub-brands and why are they important?

Sub-brands can be a powerful tool for marketers because of these effects. We explore some case studies of sub-brands that have been successfully used to distinguish a product or target a niche market. Examples of successful sub-brands: I expand on each of these examples below.