What do you mean MICE?

Meetings, incentives, conferences and exhibitions
Meetings, incentives, conferences and exhibitions (MICE) is a type of tourism in which large groups, usually planned well in advance, are brought together. Recently there has been an industry trend towards using the term ‘meetings industry’ to avoid confusion from the acronym.

What is MICE tourism in India?

In tourism, travelling for business is given an acronym as MICE tourism which stands for Meetings, Incentives, Conference/ Conventions and Exhibitions/ Events. This niche tourism segment- MICE in India especially in Bangalore is booming.

Why are MICE important to the tourism industry?

MICE Tourism is a need of the hour for any company. It helps the organization to expand its client-base and keeping of the present market intact. Apart from other ways of promotions, this can be achieved by participating in huge conferences, seminars, events, exhibitions and other meetings.

Why is MICE important to the tourism industry?

In tourism, travelling for business is given an acronym as MICE tourism which stands for Meetings, Incentives, Conference/ Conventions and Exhibitions/ Events. MICE tourism helps to motivate the staff to improve the productivity of the company and is gaining popularity in the corporate world.

Why are MICE important in the tourism sector?

Why MICE tourism should be promoted in Sri Lanka?

Sri Lanka has some key strengths to attract MICE tourism such as Destination appeal; Culture and Heritage; Foreign Hotel chains; Developing infrastructure; Safe destination/ global recommendation; ICCA memberships; Favourable climate and a speedy Online Visa process.

What is MICE tourism in Sri Lanka?

Around 11 percent of the total visitors into Sri Lanka represent the MICE (Meeting Incentive Convention Exhibition) segment. Sri Lanka has a long tradition of hosting major MICE and business meetings events. The country offers facilities for corporate training programs and natural settings for exclusive incentives.

Why MICE tourism is important to Sri Lanka tourism?

After eradicating terrorism, the country’s growing tourism industry has presented a huge opportunity for Meetings, Incentives, Conventions and Exhibitions (MICE), which attract the high-end business travelers. As Sri Lanka is not new to MICE tourism, the country has huge potential to attract more numbers in the future.

What is MICE tourism or travel?

The expression “MICE” in travel and Tourism is for Meetings, Motivators, Conferences and Exhibitions . It alludes to a specific tourism devoted to arranging, booking and encouraging meetings, workshops and different occasions. Some of the time the gatherings or occasions industry, MICE travel includes a number of parts.

What is the MICE industry?

The MICE industry is essentially a service industry that also encompasses trade, transportation, finance, and travel. The MICE industry is characterized by three highs high growth potential, high added values, and highly beneficial innovations. It offers three larges – large output, large opportunities for employment and large industry associations.

What is MICE business?

Welcome to the World of MICE Business. MICE-Contact is one of the most popular MICE and travel industry related magazine for people involved with the organisation of meetings, conferences, incentives, exhibitions and events. Influential executives, decision makers, NTOs and CVBs visit this portal daily.