What are the main topics in digital marketing?

Digital Marketing Course Syllabus

• Introduction to Digital Marketing.
• Website Planning and Creation.
• Search Engine Optimisation (SEO)
• Search Engine Marketing.
• Social Media Marketing.
• Content Marketing & Strategy.
• Web Analytics.
• Digital Media Planning and Buying.

What are the best research topics in digital marketing?

Analysing the role of digital marketing in analysing consumer psychology. To what extent the digital marketing motivates the consumer purchasing decisions. To study the impact of digital marketing on the strategies of firms and consumer’s post-purchase behaviour. The concept of chatbot in the digital marketing context.

What are the main topics in marketing?

Marketing topics in executive education

• Fundamentals of Marketing Strategy. If you want to start with the basics, look no further.
• Digital Platforms: Social Media, Web, Email.
• Brand Management.
• Public Relations and Communications.
• Strategic Marketing Management.
• B2B Marketing.

How do you do a digital marketing presentation?

Here are five ways to fix the problem by creating better digital marketing presentations:

1. Tell Stories. Every presentation you deliver should tell an overarching story. This is the story that support your presentation goal.
2. Stick to Three Key Points.
3. Avoid Cluttering Your Slides.
4. Be Visual.
5. Don’t Sell.

What are the objectives of digital marketing?

Increase Sales. Increasing sales or leads is a top level digital marketing objective for many businesses because it improves revenues and is easy to measure. Using key performance indicators (KPI), you can then benchmark your progress towards achieving your objective and you can track this in your spreadsheets.

What are digital marketing concepts?

Digital Marketing Definition. Digital marketing is a form of direct marketing which links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications etcetera ( Kotler and Armstrong, 2009).

What is the mission of digital marketing?

Defining Your Purpose for Digital Marketing. “Our mission is to produce and distribute content for the primary purpose of improving the business of farmers with a secondary purpose of selling farm equipment.” You can find examples of purpose-driven content marketing strategies within the financial industry as well.

Why do we need digital marketing?

Digital marketing can educate customers. One of the best features of digital marketing is its ability to help brands educate their customers and share information that makes their lives better. One of the greatest reasons to use digital marketing is the potential that it has to improve others’ lives.