What are the list of activities essential for rural development?

Rural Development in India

• Education.
• Public health and Sanitation.
• Women empowerment.
• Infrastructure development (electricity, irrigation, etc.)
• Facilities for agriculture extension and research.
• Availability of credit.
• Employment opportunities.

What is the meaning of rural development?

Rural development is the process of improving the quality of life and economic well-being of people living in rural areas, often relatively isolated and sparsely populated areas. Rural Development has traditionally centered on the exploitation of land-intensive natural resources such as agriculture and forestry.

Why is rural marketing important?

Rural market is more potential for consumer durables and services. Rural population largely depends on agriculture and it can contribute nearly 50\% to total national income. Rural marketing improves agricultural sector and improved agricultural sector can boost whole economy of the country.

What are the key issues of rural development in India?

The key issues in rural development are as follows:

• Development of human resources.
• Land reforms.
• Development of productive resources.
• Infrastructure development.
• Special measures for poverty alleviation.

Why is rural development essential for Indian economic development?

Rural areas lack better sanitation facilities, better education, electricity, easy and simple credit facilities etc. People in rural areas are deprived of all these facilities and which is why there is a growing need for rural development. Villages play an important role in the contribution of GDP.

What is the need of rural development in India?

As majority of the poor reside in the rural areas, the prime goal of rural development is to improve the quality of life of the rural people by alleviating poverty through the instrument of self-employment and wage employment programmes, by providing community infrastructure facilities such as drinking water.

What are the 4 A’s of rural marketing?

Consequently, in case of rural marketing, the marketing mix has changed from the traditional ‘4 Ps’ to the new ‘4 As’, i.e., affordability, awareness, availability and acceptability. In fact, rural markets have unlocked new fronts for the modern marketers.

What are the challenges for rural marketing in India?

Rural Marketing: 12 Problems Faced in Rural Marketing

• Deprived people and deprived markets:
• Lack of communication facilities:
• Transport:
• Many languages and dialects:
• Dispersed markets:
• Low per capita Income:
• Low levels of literacy:
• Prevalence of spurious brands and seasonal demand:

What strategy would you suggest for rural development Class 12?

(i) A robust system of rural credit. (ii) A system of marketing that ensures remunerative price to the farmer for his produce. (iii) Diversification of crops that reduce risks of production and induces commercialisation of farming.

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What is rural development approaches and strategies in India?

Rural Development Approaches and Strategies in India, n.d.). When there are implementation of policies, practices, strategies and approaches deficient areas and challenges, which the rural individuals are experiencing. The other to achieve the desired goals and objectives.

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