How much did Pepsi pay for their logo?

Pepsi paid $1 million for its new logo (even though it looks a lot like other brands’ logos), but the details of exactly how Arnell Group justified that astonishing fee have remained hidden — until now. AgencySpy obtained a fantastic PDF of a work-in-progress document from Arnell on the logo.

Why is Pepsi logo so expensive?

#6: Pepsi logo: $1,000,000 Although keeping its basic colors red, white and blue intact; the existing logo changed the symmetry of color distribution. Many believe that the new Pepsi logo was just an attempt to showcase the flagship war among Cola brands. Nonetheless, it has cost Pepsi $1 million.

What is the secret behind the Pepsi logo?

The top half is red, the bottom half is blue, and a wavy white line runs through the center. Which looks like a globe, but there is more to it. It is claimed that the new logo represents Earth’s magnetic field, feng shui, Pythagoras, geodynamics, renaissance and more. In short, it is some kind of Da Vinci Code.

Who designed the Pepsi Cola logo?

The original script logo for Pepsi was created by Caleb Bradham, the company founder, around 1903. The iconic Pepsi Globe traces its roots to the 1940s but it was only in 2008-2009 that the design received its current look, which was developed by designers from Arnell Group (New York).

Why did Pepsi change their logo?

The company wanted to make the new logo look relevant to the consumers who had changed a lot since 1993. Despite the changes, the Pepsi logo maintained its uniqueness of shape, colors, and font style, which is the unique quality of famous logos.

What is the most expensive logo design?

Australia & New Zealand Banking Group (ANZ) Logo — $15,000,000. ANZ logo has established itself as the most expensive logo in the world. This logo was made during the merger of two enormous banks and was the consequence of joining the initial letters of their name into one abbreviation.

What was Pepsi’s original color?

The letters Pepsi Cola were in a rectangular box that had an entirely white background. The letters were in the red. So, the contrast of white and red gave the logo its distinctness. But another reason for the vintage Pepsi logo having red and white Pepsi colors was to show support to America’s efforts in World War II.

What does Pepsi logo represent?

The three-part logo, with a red top half, a blue bottom half, separated by a wavy white line, represent the American flag, but they also have other meanings. The colors are meant to represent earth’s magnetic field, feng shui, Pythagoras geodynamics, the theory of relativity, and the golden ratio.

Is the Pepsi logo document real?

Described in some press reports as “bizarre” and “nonsensical”, rumors were reported that the document was a hoax perpetrated by the Arnell Group itself as a component of a viral marketing campaign.

Did Pepsi change its logo design?

Many brands have to change their logo design, and as iconic as the Pepsi logo is, it actually has gone through several changes throughout the company’s history.

What is the background color of Pepsi Cola?

The colors continued to be blue and red with background color being entirely white. The company had started a Pepsi Generation campaign in the decade. It was in 1960 that the word Cola was dropped from the logo. Pepsi never used this word again in the drink logo.

Why did Pepsi get rid of the circle and text?

The next major change to the Pepsi logo came in 1991. The company decided that the incorporation of the Pepsi text and the circle was no longer viable. They opted instead to split them apart into different sections of their branding graphics. They didn’t get rid of them, of course.

Why does the Pepsi logo have two bulls eyes?

In 1962, the design had two bulls eyes add to the words Pepsi . The bulls eyes were incorporated in the design to express Pepsi domination in the global soft drinks market. The next decade of 1970s was the time when the societies across the world were going through radical changes. This had its impact on design of Pepsi logo as well.