How does Facebook determine audience size?

There are primarily four factors in determining your ideal Facebook audience size:

1. Population size in the location being targeted.
2. Stage in your funnel.
3. Your budget.
4. Your past experience creating ads within that industry.

Why can’t I target some pages on Facebook?

If you’ve exhausted all options and Facebook isn’t returning an audience for the web address or keywords you type, then it’s likely there isn’t much of an audience for that competitor on Facebook and you won’t be able to target it.

How do I target my parents on Facebook ad?

How do I target parents using Facebook ads?

1. Targeting is: Demographics> Parents> Parents (all)
2. Next is targeting parents with children of certain ages: Demographics> Parents>All Parents>(pick an age)
3. Another way to approach this is to look at “types” of Moms. (
4. One more way to target parents is to go after behaviors.

How do I narrow my audience on Facebook?

You can optimize your Facebook audiences by clicking on the “Narrow Audience” button under the Interests section. Once you click on this button, you can add another layer of interests. The people in your target audience must match at least one interest from both layers.

What does it mean when Facebook says your audience is defined?

How do you find the right audience? The ‘market’ that you’re trying to reach with your advertising is known as your “audience” on Facebook. Facebook has three primary audiences which are saved, custom, and lookalike. You can use the Audience Manager tool to create the perfect target audience for your campaigns.

How do you target a competitor audience?

Table of contents

1. Find the Specific Facebook Pages You Want to Target.
2. Use Split Testing to Determine the Most Profitable Audience.
3. Use Facebook Page Insights to Analyze Content Resonating With Your Target Audience.
4. Create Ads Specifically for Your Competitors’ Fan Base.

How do pregnant moms target?

Marketers can target expectant moms by reaching out to them through the avenues they’ll be using most. Perhaps one of the easiest ways is through SEO content and Google AdWords. First-time mothers may be anxious about what constitutes a “normal” pregnancy, potential parenting woes and the “right” parenting methods.

How do I target my parents in advertising?

Find ways to help parents engage with one another and your brand, create online support groups and more. There are so many ways to make social media even more social for your customers. Finally, be creative and unique. Think outside the box on ways to engage parents and their children with your brand even further.

How many people should be in my Facebook audience?

That being said, you always want to have over 1000 people in your audience – and ideally into 5-digit numbers. You should also keep in mind that at this time Facebook does not reveal the audience size if you are targeting custom audiences – so you’ll want to keep an estimated size in mind based on what you know about your audience.

Should you use Facebook Ads Manager to target your target audience?

But, if you don’t, using Facebook Insights, as we did above, can also be helpful. The Facebook Ads Manager lets you get really specific with age or go broader. Selling a product that targets a very specific age group—think t-shirts that say something like “Woohoo! I’m 35!!!”? Then you can target only 35-year olds.

What is a custom audience on Facebook ads?

You can also define a “Custom Audience,” based on an email list, to target or exclude folks that you know have purchased from you, or you can use the Facebook Pixel to target or exclude people that have visited your website. Again, it’s important to keep your audience in mind when putting together the creative and messaging for your ad.

How can I target a specific area of London on Facebook?

In order for your Facebook audiences to be more targeted, you can use a postcode, target a particular part of London (by address) or use the ‘Drop Pin’ option. By dropping a pin, you can reduce the radius down to 1km. In addition to all these amazing location targeting options, you can also exclude particular areas.