How do you investigate the conversion rate drop?

10 Things to Look for When Your Conversion Rate Drops.

1. Check for Site Errors.
2. Check for On-Site Changes.
3. Review Your Pricing.
4. Analyse Traffic Sources.
5. Check Your Products.
6. Review Your Ads.
7. Check Seasonality Trends.
8. Check Your Payment Gateway.

Why is my ecommerce conversion rate dropping?

Your conversion rate can drop if you made a recent change to the website, landing page, pricing, discounts, etc. So, it’s advisable to check the last few activities you did on the website. It can do the trick in some cases.

What is a good conversion rate for an ecommerce website?

What is a Good Ecommerce Conversion Rate? Average ecommerce conversion rates are 1\% – 2\%. Even if you are doing everything right, you can still expect to win the sale around 2\% of the time.

How is ecommerce conversion calculated?

The conversion rate is the number of conversions divided by the total number of visitors. For example, if an ecommerce site receives 200 visitors in a month and has 50 sales, the conversion rate would be 50 divided by 200, or 25\%.

Does conversion rate decrease as traffic increases?

Yes, even an increase in traffic can badly affect a website’s conversion rates.

What can affect the conversion rate?

6 factors that affect the conversion rate

• Value proposal. The value proposal, that is to say, what your site offers to its visitors, is the base to optimizing the conversion rate.
• Relevance.
• Clarity.
• Anxiety.
• Distraction.
• Urgency.

What factors affect conversion rate?

How do I get more conversions on my website?

The 13 Most Effective Ways to Increase your Conversion Rate

1. Add a pop-up to your site.
2. Remove unnecessary form fields.
3. Add testimonials, reviews, and logos.
4. Remove distractions.
5. Make the initial step really easy.
6. Add a third-party signup service.
7. Strengthen your CTA copy.
8. Add live chat to your site.

What is eCommerce conversion?

An eCommerce conversion rate refers to the number of visitors to your website who make a purchase from your online store in a specified time period. Google Analytics provides the standard reference for conversion rates by dividing sales transactions by visits.

How to measure conversion rate of an eCommerce store?

The calculation for measuring the overall conversion rate of an Ecommerce store is widely accepted and well-understood. Conversion rate = Sessions with transactions / Total sessions. Note the use of “sessions” rather than unique visitors.

Why is my website conversion rate dropping?

It may be some of the obvious culprits that are to blame for your website conversion rate dropping – website redesigns, landing page changes, new offers, pricing, promos, or sales. But if it’s not obvious, keep calm. Go through this checklist and get it taken care of.

What is the ultimate checklist for every new ecommerce site?

The Ultimate Checklist for Every New Ecommerce Site Step 1: Manage What Your Customers See First Step 2: Your Overall Ecommerce Site Management and Look Step 3: Your Ecommerce Product Pages Step 4: Blogs and Media Pages to Add Value to the Site Step 5: Your Customer Checkout, Shopping Cart and Wish List Step 6: Following Up With Customers

Why do some product pages have a low conversion rate?

One of the main reasons why some product pages have a low conversion rate is because they don’t do a great job of demonstrating the product to the potential buyer. Shoppers need to understand how the product benefits them and solves their problems, and what the product’s main features are.