How do I market my product in China?

How can I sell my product in China via Taobao / Tmall?

1. Work on your Branding and reputation (branding is everything in China)
2. Open Social Media account Weibo and wechat.
3. Open Tmall Store – or Taobao store.
4. Create long landing pages, with a lot of details.
5. Collaborate with Chinese KOLs on Weibo, Taobao, Douyin.

How do I register my cosmetics in China?

For finished cosmetics, companies who plan to place cosmetics on Chinese market must apply for and obtain hygiene license or record-keeping certificate from the China Food & Drug Administration(CFDA). Foreign companies shall appoint a Chinese responsible agent to deal with registration and obtain such certificate.

What is the most popular cosmetic brand in China?

Among domestic labels, mid-segment skincare and makeup brand Chando and long-established skincare brand Pechoin were the most popular as of 2019. In terms of product segments, skincare products dominate the cosmetics market in China. The size of the skincare market amounted to almost 245 billion yuan in 2019.

How can I import makeup to China?

All cosmetics have to be made record keeping or approved with CFDA before being placed in the Chinese market. However, it is not required for soaps, toothpaste and oral cleaner. Indeed, those products can be imported into China directly after custom clearance.

What products sell well in China?

Selling International products in China Agricultural products, food and beverage, baby and maternity goods, and health and wellness products. Also, there’s an increasing focus on sports, leisurewear, and lifestyle goods. We are the top and most visible Ecommerce & Marketing Agency for China you will find on the web.

Does China require animal testing on cosmetics?

Back in 2019, China began moving away from post-market animal testing, which was previously required by law. Today (May 1), the Chinese government enacted the next step in its journey to cruelty-free cosmetics, ending all mandatory animal testing for a majority of general cosmetics.

What are special use cosmetics?

Special use cosmetics (SUC) Special use cosmetics include products such as hair growth products, hair dyes, hair perming products, depilating products, breast beauty products, slimming products, deodorants, freckle-removing products, sunscreens, and whitening products. According to CE.

Which cosmetic companies sell in China?

The Top 10 Beauty Brands in China

• Lancôme. Digital IQ: 147.
• Estée Lauder. Digital IQ: 143.
• YSL Beauty. Digital IQ: 139.
• L’Oréal Paris. Digital IQ: 137.
• Giorgio Armani Beauty. Digital IQ: 133.
• Kiehl’s. Digital IQ: 132.
• Olay. Digital IQ: 131.
• Perfect Diary. Digital IQ: 130.

Which cosmetics are made in China?

Makeup Made in China

• Airspun.
• Anastasia Beverly Hills.
• BH Cosmetics.
• Becca.
• CK Calvin Klein.
• Cargo.
• Circa Beauty.
• Coastal Scents.

Can I post cosmetics to China?

The receiver must register the product with the drug safety branch of China’s State Administration for Market Regulation (SAMR) Foreign manufacturers and exporters must register with AQSIQ before shipping. The cosmetic product must have a label in Chinese that complies with China’s GB standards and is approved by CIQ.

Can I sell cosmetics from China?

Because cosmetics and beauty products made for the domestic market in China, is simply not made to comply with overseas markets. Pretty obvious when you think about it. Hence, you should never import cosmetics, or even non-chemical accessories and equipment, from online wholesalers or drop shippers.

How to Brand Your cosmetics and beauty products in China?

For all cosmetics and personal care brands, social media and e-commerce platforms have been very effective approaches to branding in China. These online channels have successfully built trust and reputation among Chinese consumers. Cosmetics and beauty products are a thriving market for an online landscape in today’s social media proliferation.

Do Chinese consumers want more expensive beauty products?

A survey of OG&C Consultants explained that 58\% of Chinese People claimed that they want to purchase a more expensive product. While 36\% of Chinese Consumers upgraded to more premium brands. In the beauty market, Chinese consumers are very sensitive to the effects and the ingredients.

What do Chinese consumers look for in a skincare product?

The most significant qualities that Chinese consumers look for in their products are effectiveness, price, and brand name. However, a 2018 survey from the Ministry of Commerce revealed that 75\% of Chinese consumers claimed that skincare products in China’s domestic market did not fit their needs.

How China is changing the face of the cosmetics industry?

The good news for cosmetics brands is that China is taking the same path strongly influenced by their neighbors but also by brands themselves. Brands have been educating Millennials about the importance of good skin from an early age and an early stage of their cosmetics discovery journey.