How do I advertise my roofing company?

Here’s how to rock your roofing ads so you stand out from your competitors.

1. Get Google ready.
2. Add Facebook and Instagram ads to your strategy.
3. But don’t be afraid to go old school!
4. Differentiate your roofing business.
5. Provide an offer that’s as risk-free as possible.
6. Put testimonials to work for your roofing company.

How do you get roof leads on Facebook?

Facebook Roofing Lead Tip #1: Use paid Facebook ads Create a Facebook ad for your business that links back to your website, includes a phone number to call, or includes a contact form that Facebook users can directly fill out. Then select the target audience that reflects the area and demographics you serve.

How do roofing companies get leads?

Businesses gain access to sales leads through advertising, trade shows, direct mailings and other marketing efforts.” Generating qualified leads is the backbone of most businesses. There are a lot of different ways for a roofing business to generate leads.

Do Facebook ads work for contractors?

Yes, Facebook advertising works for contractors, but there are several different types of Facebook ads, and when it comes to contracting clients, they are not all created equal.

How do I get more customers to my roof?

Get More Roofing Leads Offline

1. Door Knocking or Canvassing. Door knocking /canvassing is the most popular method of generating roofing leads offline.
2. Direct Mail.
3. Trade Shows.
4. Strategic Partnerships.
5. Host a Free Dinner.
6. Local Seminars.
7. Free Roof Estimates and Inspections.
8. Word of Mouth.

How do I target a contractor on Facebook?

Key takeaways for targeting businesses on Facebook

1. Install and use Facebook Pixel.
2. Create custom and lookalike audiences.
3. Target Facebook business page admins.
4. Reach followers of B2B media publications on Facebook.
5. Target B2Bs job titles on Facebook.
6. Target business owners based on interest or industry.

How do I target a general contractor on Facebook?

How to Make Your Ads Great

1. Quickly catches their attention.
2. Being relevant. In order to quickly capture someone’s attention, follow this checklist: Make your ad a video. Film it somewhere construction-related, or at your office. Make your first sentence be something surprising and interesting.

What is the profit margin on roofing?

Typical roofing companies make between 20 percent and 40 percent gross profit in the roofing industry. The number for service-focused companies may be higher while the number for new construction and large commercial companies may be lower.

How do I get more Roof sales?

How to target homeowners for roof shopping campaigns?

You have to target people that are in the roof shopping phase. There are several ways you can do this. You can target all the homeowners in your city with Facebook targeting. You can even target by the home’s value. You can also target by demographics, interests, and net worth. For local campaigns, it’s always best to localize your ads.

How to promote your roofing business on social media?

You should create the following custom audiences and create retargeting campaigns for each: Facebook Ads are an incredibly powerful to promote your roofing business. There are several advantages that Facebook has over other platforms. You can target your ideal customer, build your authority, and generate leads for your business.

Can you target all homeowners in your city with Facebook targeting?

You can target all the homeowners in your city with Facebook targeting. You can even target by the home’s value. You can also target by demographics, interests, and net worth. For local campaigns, it’s always best to localize your ads. What I mean by that is you should call out the residents in your ads.

Should roofers advertise on Facebook?

Advertising on Facebook has grown tremendously the last few years and a lot of businesses are killing it. As a residential roofer, you would be doing your business a disservice if you ignore Facebook. Here are some mind blowing stats that will show you the size and scope of Facebook.